Before evolving, you have to understand. We discover what works, what doesn't, and why your brand needs to change .

Every brand seeking to transform must begin with a clear picture of its current state. At identty, brand diagnosis is an in-depth strategic analysis that allows us to understand how it is perceived, how it behaves, the level of consistency between what it promises and what it actually delivers, and how it positions itself relative to its competitors and cultural environment.

This process is based not only on data, but also on intuitions, emotions, and perceptions. We listen to both the internal team and external audiences, analyze the brand ecosystem, and identify the tensions that impede progress. The result is an honest, reasoned, and actionable vision. A map that transforms complexity into clarity and serves as a starting point for making informed decisions.

Your brand isn't what you sell, it's what you stand for. And all of that is designed with strategy .

Brand strategy is the core that shapes everything else. It's not just a pretty phrase for a PowerPoint presentation, but a solid framework on which to build positioning, culture, and communication. At identty, we design brand strategies that align business, purpose, and experience, so that every decision has meaning and direction.

We define the brand's purpose—why it exists beyond profit—its vision for the future, the mission that guides it every day, the values that inspire it, and the attributes that make it unique. To this, we add a clear and distinctive positioning that allows the brand to occupy a relevant place in people's minds. All of this becomes a living tool that guides both internal teams and any partners or suppliers.

A living tool to activate your brand with coherence and meaning .

The brand platform is the key element that turns strategy into action. At identty, we conceive it as an operating system that brings together all the necessary elements to activate and manage the brand coherently and consistently. It's not a PDF to be filed away, but a compass that helps make decisions in communication, design, product, and culture.

It includes the brand's personality, behavioral principles, tone of voice, key messages, priority audiences, and experience guidelines. It's a cross-functional tool that allows all teams to speak the same language and operate under the same code. A well-built platform simplifies complexity and multiplies impact.

When your brand ecosystem becomes complex, getting organized is the smartest decision .

As an organization grows, the proliferation of brands, products, lines, and sub-brands can lead to confusion, overlap, and a loss of clarity. At identty, we design brand architectures that organize, prioritize, and structure this entire ecosystem to optimize investment, strengthen identity, and facilitate management.

We analyze how the different brands in your portfolio relate to each other and define a clear structure: monolithic, supported, hybrid, or multi-brand, depending on your business objectives. The result is a solid architecture that's understandable to the market and flexible enough to grow.

It is not enough to have something to say, you have to know where to say it from .

Brand territory is the symbolic, emotional, and cultural space a brand chooses to inhabit. At identty, we help brands identify this space from which they can legitimately build relevance, affinity, and differentiation.

Through cultural research, trend analysis, and strategic exploration, we identify the imaginaries that best connect with the brand's essence and the aspirations of its audience. In this way, we define a territory that not only serves to build more powerful campaigns, but also guides the entire brand conversation and allows us to occupy a unique place in culture and people's lives.

Your brand's voice is as important as what it says. We make it speak the way it should .

A brand's tone and style determine how it expresses itself across all channels. A brand that doesn't curate its voice will struggle to generate an authentic and consistent connection. At identty, we help define that voice, aligning it with the brand's personality, culture, and competitive context.

We designed a practical guide that establishes how the brand should speak, what language to use, what registers to avoid, and how to adapt its expression to different formats or audiences without losing authenticity. A well-defined voice generates recognition, relatability, and differentiation, even before seeing the logo.

Brands that tell their story well generate more connection, more memory and more value .

A brand without a narrative is a brand that is neither understood nor emotive. At identty, we design narratives that structure the essence of the brand in a clear, inspiring, and actionable way. We create manifestos, storytelling, and narratives that help communicate powerfully and coherently both internally and externally.

Our brand narrative isn't just a campaign copy: it's a strategic tool that articulates the brand's vision, values, and proposition into a single narrative. A story that guides, inspires, and mobilizes. Because in a saturated market, expressing who you are clearly makes all the difference.

Naming is an act of strategy. We create names that position, connect, and endure .

A brand name is one of its most powerful and enduring assets. At identty, we approach it with the same seriousness we would any major strategic decision. We create names that not only sound good, but also build branding, differentiate, connect emotionally, and work in the real world.

Our process combines creativity, phonetic analysis, cultural validation, and legal review. We consider pronunciation, memory, the story the name can tell, and how it will perform in search engines, social media, and registries. Naming isn't about being clever; it's about defining the first connection between your brand and people.