Transforming the perception of cultural heritage through a brand that connects past and future.

In nature, everything changes. And so does time. La Foneria, specializing in the digitization of cultural heritage , needed a new identity that reflected this transformation: from analog to digital, from archive to story, from data to experience.

Our challenge was to build a fluid and adaptive brand that not only explained their work but also represented it visually and conceptually. An identity capable of conveying their ability to fuse knowledge, preserve memory, and connect with new audiences.

CONCEPT AND STRATEGY

We were inspired by the essence of their work: merging knowledge. Like a foundry, La Foneria takes elements from the past, transforms them through technology, and turns them into accessible and understandable content. This is how the brand's central symbol was born: a dynamic, modular, and evolving visual system, whose smallest unit—the pixel—represents the beginning of every digitalization process.

This identity is built from the intersection of three pillars:

• Cultural heritage as raw material

• Digitalization as a transformation tool

• Narrative as a vehicle for understanding

THE DESIGN

The visual identity is based on a liquid, evolving symbol that acts as a mold—a direct reference to casting processes—and represents the idea of giving shape to the intangible. This element adapts to multiple formats, media, and content, maintaining consistency and reinforcing versatility.

The typography provides structure, balance and clarity, while the color palette remains neutral to integrate with any historical or cultural content, both analog and digital.

RESULT

The result is a brand with defined DNA , a clear purpose, and an aesthetic that translates strategy into form. A solid identity that makes La Foneria a benchmark in branding for cultural institutions , a bridge between design and memory , between historical legacy and the digital future.