WE ARE

We are restless, we are passionate, we are identity. We create meaningful, inspiring, and useful brands and shopping experiences .

ARE

Over the years, we've thought a lot about how to balance being good people with doing good work and running a good business. Our Manifesto was born from this reflection.

01

Inspire, challenge, and support, generating business impact.

We specialize in simplifying problems. We approach projects hand in hand with our clients, bringing them closer to the future through reflection, analysis, co-creation, and research. We are agile and flexible. We think long-term and execute short-term.

02

We aspire to go further: to go deeper and add.

Our value and service delivery must be comprehensive and integrated. That's why we combine creativity, strategy, design, and technology to generate solutions across our clients' entire value chain.

03

Help in the sustainable construction of each brand.

Talent and well-spent hours define our way of working. Our goal is to contribute more than just beautiful brands or good campaigns.

04

Good design and good design.

Good design challenges us, forces us to think, to simplify, to be honest. Good design makes us better, more sustainable, and smarter. Because beauty inspires beauty.

05

Trust and hard work.

Dedicated and focused teams. Always choosing the path that leads us to improvement, taking care of the details and the people, embracing every opportunity to grow as professionals and as a team.

EQUIPMENT

The key to our success, the team .

Through passion and effort, we've learned to improve ourselves day after day for years, becoming an agency with the necessary skills to excel, with a clear objective: to be the agency our clients need. That's why we not only have an in-house team but also a network of collaborators who contribute to our value proposition, knowledge, and capabilities.

Antonio Horcajo

Founder, CEO & Creative Director

Francisco de Asis Gongora

Partner & COO

Nacho Cabaní

CDO

Sara Roig

Designer

Sergi Vallejo

Creative copywritter

Nicolas Pina

Film & Fotography

Ricard Grau

Retail Director

Abel Pérez

Concept Director

Barbara Barberà

Filmaker

CUSTOMERS

Without them we would not be what we are .

For identty, there are no big or small clients. There are clients, projects, and business ideas to pursue. They challenge us and make us grow personally and professionally with each project.

PARTNERS

They complement us and help us in our daily lives .

A comprehensive service from people to people. We are neither big nor small; we are who we are to help our clients. We have partners who complement and enrich us with their work.

We are an independent creative agency specializing in branding, advertising, and strategic design.

We've been transforming brands and businesses for over 10 years through the power of creativity, great design, and a results-oriented approach . At identty , we solve our clients' brand and business challenges, generating tangible results, positive impact, and bringing them closer to the future through branding, design, and business innovation.

Our vision is simple: to create brands that are meaningful, inspiring, and useful. Ultimately, our work helps our clients be seen and heard. That's why we create memorable experiences for them that connect and foster their relationships with people. Ultimately, we help brands through a continuous process and solutions tailored to the reality of each business.

We believe in the differential value of good ideas because they are the best way to better reach people's hearts. That's why we emphasize the importance of strategic creativity, which provides meaning and direction, achieves goals, and connects with people . We apply creativity, strategy, design, and data to reinvent companies, refocus them, drive their growth, and/or orchestrate a customer-centric transformation.

We believe that brands should do things that are worthwhile for society , earn its respect, and be meaningful and useful. That's why we strive to shape a regenerative future that is both sustainable and inclusive for businesses, people, and the planet. Our team of strategists, creatives, designers, architects, developers, and communicators accompanies you in the process of evolution, transformation, reinvention, and/or creation of your brand or business. Because it's about creating value and aligning what you are with what you should be , building tomorrow today.