WE ARE
We are restless, we are passionate, we are identity. Strategic creativity, branding, design, and advertising at the service of your business.

01
Inspire, challenge, and support, generating business impact.
We specialize in simplifying problems. We approach projects hand in hand with our clients, bringing them closer to the future through reflection, analysis, co-creation, and research. We are agile and flexible. We think long-term and execute short-term.
02
We aspire to go further: to go deeper and add.
Our value and service delivery must be comprehensive and integrated. That's why we combine creativity, strategy, design, and technology to generate solutions across our clients' entire value chain.
03
Help in the sustainable construction of each brand.
Talent and well-spent hours define our way of working. Our goal is to contribute more than just beautiful brands or good campaigns.
04
Good design and good design.
Good design challenges us, forces us to think, to simplify, to be honest. Good design makes us better, more sustainable, and smarter. Because beauty inspires beauty.
05
Trust and hard work.
Dedicated and focused teams. Always choosing the path that leads us to improvement, taking care of the details and the people, embracing every opportunity to grow as professionals and as a team.
EQUIPMENT
The key to our success, the team.
Through passion and effort, we've learned to improve ourselves day after day for years, becoming an agency with the necessary skills to excel, with a clear objective: to be the agency our clients need. That's why we not only have an in-house team but also a network of collaborators who contribute to our value proposition, knowledge, and capabilities.

Antonio Horcajo
Founder, CEO & Creative Director

Francisco de Asis Gongora
Partner & COO

Nacho Cabaní
CDO

Josep Vallès
Creative Director

Sara Roig
Designer

Laia Casajuana
Creative Copywriter

Berta Martín
Account

Julia Serret
Junior Copywriter

Julia Vera
Designer

Pol Puertas
Designer

Lluis Alfaro
Motion Designer

Nicolas Pina
Film & Photography

Ricard Grau
Retail Director

Barbara Barberà
Filmaker

Roger Montañola
Public Affairs & PR

Gemma Montañola
Communication Specialist
CUSTOMERS
Without them we would not be what we are.
For identty, there are no big or small clients. There are clients, projects, and business ideas to pursue. They challenge us and make us grow personally and professionally with each project.
PARTNERS
They complement us and help us in our daily lives.
A comprehensive service from people to people. We are neither big nor small; we are who we are to help our clients. We have partners who complement and enrich us with their work.
A comprehensive service from people to people. We are neither big nor small; we are who we are to help our clients. We have partners who complement and enrich us with their work.
A comprehensive service, people for people. We're not big or small; we're who we are to help our clients. We have partners who complement and enrich our work.
At identty, we don't separate brand building from business results. We are an independent creative agency specializing in transforming businesses through branding, advertising, and strategic design . From our headquarters in Barcelona and offices in Lleida , Madrid , and Andorra , we operate with a clear conviction: creativity only makes sense when it generates a return.
For over 10 years, we've been transforming business decisions into brands that matter. We don't deliver static documents or abstract promises; we design dynamic systems capable of evolving, competing, and making decisions in a saturated market. Our approach integrates strategy ( Think ) , identity ( Brand ) , experience ( Design ) , and activation ( Reach ) to solve real business problems with clear, actionable ideas.
We believe in the differential value of good ideas because they are the best way to better reach people's hearts. That's why we emphasize the importance of strategic creativity, which provides meaning and direction, achieves goals, and connects with people . We apply creativity, strategy, design, and data to reinvent companies, refocus them, drive their growth, and/or orchestrate a customer-centric transformation.
We believe that brands should do things that are worthwhile for society , earn its respect, and be meaningful and useful. That's why we strive to shape a regenerative future that is both sustainable and inclusive for businesses, people, and the planet. Our team of strategists, creatives, designers, architects, developers, and communicators accompanies you in the process of evolution, transformation, reinvention, and/or creation of your brand or business. Because it's about creating value and aligning what you are with what you should be , building tomorrow today.
