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A new light is born.
The control of manifesting light in terms of space and time.
CUSTOMER
Authentic
SECTORS
Retail
Architecture
SERVICES
Brand platform
Verbal identity
Visual identity
THE CHALLENGE .
The development of a brand identity is based on the idea of authenticity. Every name must have an accompanying idea, a way of communicating, expressing, and being that clearly conveys its value proposition. Therefore, the work that defines authenticity must be reflected in the different media and messages generated by each project. How lighting solutions are communicated is another part of the authentic discourse to be conveyed.
For the redesign of the authentic identity, we took the cycle of natural light as our conceptual axis: sunrise, zenith, and sunset, without forgetting the balance between engineering and creativity, which we conveyed through a custom typography that emerged from the graphic symbol.
The graphic symbol emerges organically throughout the brand's development. A symbol full of meaning that tells the story of light in its different phases. A light that represents different phases of the day as well as styles of experiencing, feeling, and consuming it. A symbol that accompanies us throughout the light phases that nature bestows upon us each day and that are the foundation and inspiration for any lighting project.
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