Light shapes our perception of the world. It defines us both physically and psychologically. It influences how we see a product, whether we like what we see in the mirror, and how we feel in a space.

Auténtico Light Design was born with a purpose: to understand the essence of each space and design the light that transforms it. To bring this vision to life, we created a visual universe that reflects its authenticity. Therefore, every element of communication must shed light on its business vision.

The Lighthouse of its identity is the symbol of Auténtico. A symbol that emerged organically. A visual representation of light in its most primitive and everyday form: the sun. Specifically, we drew inspiration from the Mediterranean sun—its intensity and hues, in each of its phases: sunrise, solar zenith, and sunset. In this way, we were able to represent the different intensities of light through a cycle that accompanies us throughout our entire life experience. 

The development of the brand identity is based on the idea of authenticity. Every name must be accompanied by an idea—a way of communicating, expressing itself, and being that clearly conveys its value proposition. Therefore, the work that defines Auténtico must be reflected in the various media and messages generated by each project. How lighting solutions are communicated is another part of the authentic narrative to be conveyed. For the redesign of auténtico’s identity, we took the cycle of natural light as our conceptual axis: sunrise, zenith, and sunset, without forgetting the balance between engineering and creativity that we conveyed through a custom typeface born from the graphic symbol.