Redesigning the identity of a moving company that not only moves, but also transforms spaces.

Tecnic Moving is much more than a moving company. Its offering ranges from logistics planning to the final assembly of corporate spaces, with a proactive, friendly, and professional attitude. With this identity redesign, we developed a visual universe that expresses its ability to adapt, connect, and move—literally and symbolically.

From the briefing, we identified three key factors that shaped the project's approach:

• Displacement as a structural idea: Tecnic Moving moves away from the traditional concept of moving. Instead, it proposes comprehensive change management. This gives rise to a logo that evokes paths, transits, directions, and fluidity.

• Professional warmth: The brand needed to express efficiency and confidence, without losing proximity or empathy. We opted for clean fonts, soft geometric shapes, and colors that convey confidence, without falling into a conventional corporate style.

• Visual recognition in the sector: We analyzed the competition and worked with a clear goal of differentiation. The identity had to be compelling, versatile, and visible both on vehicle fleets and on cards, uniforms, and digital media.

Two logo proposals were developed. The first embraces a more dynamic and abstract vision of movement, with a symbol that synthesizes the ebb and flow of motion. The second is based on the idea of boxes in transit, with a more geometric construction and clear direction, providing modernity, order, and warmth. Both are accompanied by color and typographic systems that reinforce their concepts: from technical blue to energetic orange, from a sober tone to an optimistic impulse.

We applied the new identity to multiple media: business cards, vehicle fleet, team logos, internal documentation, and more, ensuring consistency and brand presence at every touchpoint.