A historic house with 160 years of experience wanted to reaffirm its place in contemporary fine jewelry. The challenge was not to "modernize for modernization's sake," but to renew without diluting its soul : to streamline its portfolio, reinforce the value of its own workshop, and differentiate itself from the noise of "fashion jewelry" with its own unique, timeless, and desirable narrative.

Furthermore, it was necessary to give monolithic coherence to the brand (from high jewelry to engagement and youth lines), achieve verbal and visual clarity at all points of contact, and build a shopping experience that began in the discourse and ended at the counter.

We define a strategic platform that establishes territory, essence, and archetypes (Lover + Creator) and articulates a clear promise: “Legacy in every jewel.” A warcry activates the brand imagery — “Where time stands still, the legacy endures” — and guides us to design each interaction with the same precision as setting a diamond.

Visually, the system combines British racing green with gold/silver accents, elegant, high-performance editorial typefaces, and a symbol optimized for clear readability on packaging, websites, and storefronts. The monolithic architecture simplifies lines and collections, and the tone of voice balances mastery and approachability: it speaks of craftsmanship, time, and legacy ; never of fleeting trends.

HOW DID WE DO IT?

• Strategy and diagnosis : category analysis (high jewelry vs. fashion), competitive map and expectations of the luxury customer; definition of territory and differential positioning based on the workshop and own manufacturing .

• Verbal identity : claim, warcry, manifesto, messages by line (high jewelry, commitment, young), tone guide and expressions for retail and digital channels.

• Visual identity : refining the logo and constructing the symbol; typographic, chromatic and layout system; packaging and labeling; photography guidelines and art direction for product and campaign.

• Brand architecture : a monolithic model that organizes collections, facilitates choice, and promotes scalability.

• Activation : Master pieces for retail , key visuals and omnichannel implementation guidelines.

Furthermore, throughout the entire process, we helped the brand recover its online sales, doubling its revenue from the previous year in just six months. This was further boosted by a record-breaking Black Friday with a 467% ROI, demonstrating that brand strategy directly impacts the bottom line.

Some results obtained in six months were: +155% in online sales, +15% in physical point of sale, +33% in lead generation.

These aren't marketing numbers. They're business results.