Why did traveling with children have to be so complicated?

How a simple idea became a brand ready to conquer Europe. And how branding, technology, and digital strategy came together to design a new consumer habit.

Traveling with small children often comes with an endless list of essential items: strollers, cribs, car seats, accessories... This often translates into overflowing suitcases, unnecessary expenses, and additional stress that affects the travel experience.

Strollaround was born to respond to a real need: making life easier for traveling families. An idea as simple as it is powerful: renting childcare products at your destination, safely, cleanly, and conveniently. Just the right amount. Just the right amount. Just the right amount. An alternative to excessive consumption and traditional ownership models.

And that's where identty came in.

When Strollaround came to us, it was an early-stage startup with the ambition to scale quickly. It needed a brand that reflected trust, warmth, and professionalism. And, above all, it needed to transform a logistics service into an emotional brand experience.

Our work included:

1. Brand definition: positioning strategy and brand archetype.

2. Graphic universe design: warm, modern, and flexible visual identity, designed for both the digital and physical environments.

3. Verbal identity: close and honest tone, with an educational and empathetic approach.

4. Complete redesign of the digital platform: intuitive e-commerce platform for renting strollers, car seats, or cribs in just 5 clicks.

5. App design and development: for a seamless, geolocalized, and mobile-first experience.

6. Digital acquisition campaigns: full-funnel paid media strategy, editorial content, and collaborations with influencers specializing in maternity and family tourism.

In less than a year, Strollaround went from operating in Barcelona to being active in four major Spanish cities. It established agreements with hotels, daycare centers, and travel agents. And its business model was ready to be exported to European markets such as France, Italy, and Portugal.

The brand had managed to position itself as a benchmark in a new consumer habit: renting children's products as a practical, sustainable, and experiential alternative.

Like many startups, Strollaround faced an unexpected backdrop: the global pandemic. The decline in tourism and mobility restrictions forced the project's growth to halt and its viability to be reconsidered. But the value created was not lost.

Strollaround remains a success story of how branding can generate new consumer behaviors, open up categories, build community, and transform a functional service into a meaningful experience.