Transform a traditional B2B business into an attractive, functional, and memorable point of sale for new audiences.

Rampuixa is a brand that, throughout its 70-year history, has represented and continues to represent a family business from Ibiza, primarily dedicated to the renovation and construction sector. Three generations have now been responsible for growing the project, which has undergone different evolutions under each of its predecessors. Therefore, Rampuixa is more than just a brand; it's a lineage, and we must respect some of the demands that come from it. At identty, we are fortunate to accompany Rampuixa in its new evolution, posing challenges that we must all be able to embrace in order to take a project that has been in existence for over seventy years to the next level.

In this case, we present the work carried out on the new retail space design. A very interesting challenge that seeks to connect the brand with the end user, a new target audience to attract. The project addressed both the exterior and interior spaces, ensuring a seamless transition between the two areas.

Our strategic intervention encompassed everything from zoning and circulation flows to experiential design, visual communication, and the creation of emotional zones like the Macgyver area. The new point-of-sale model responds to the current demands of the hybrid shopper: they seek convenience, clarity, inspiration, and seamless integration between physical and digital channels.

The proposal is articulated in two major areas of intervention:

Outer space

Reorganization of access, circulation, and parking for different user profiles (professional, private, and logistics), implementation of a façade system with slats and integrated vegetation, zoned lighting, pergolas for the exhibition area, and new spaces such as Click & Collect.

Interior space

Complete redesign of the retail layout to improve product flow and visibility, hierarchical signage, differentiated lighting, integration of experiential areas such as the Macgyver room—a disruptive proposal for training, workshops, and events—and activation of the omnichannel model with digital points of sale and automated lockers.

The entire system was designed with scalability, phased implementation, and visual sustainability in mind, aligned with the company's new business strategy.