Kendu has been leading the way in visual communication for global retail brands for over 20 years. With production centers in Spain, Miami, and Mexico City, and its own dye-sublimation printing technology, its commitment to sustainability is not just a promise: it's a reality.

However, in a context saturated with 'eco' messages, the real challenge wasn't being more sustainable, but rather communicating it differently. How do you talk about water-based inks, recycled fabrics, and responsible processes without sounding like the same old thing? How do you avoid greenwashing without falling into greenboring?

It was a matter of storytelling. Because if you already have the product and the technology, what you need is a narrative that lives up to it.

That's why we launched Print Different.

Loosely inspired by Apple's historic Think Different campaign, this initiative not only paid tribute to those who dared to change the rules, but also proposed a visual and conceptual game with the graphic arts. Because just as Apple transformed the way we think about technology, Kendu is changing the way we print.

The color scheme was also deliberate. Think Different's original graphics transitioned from green to blue: a transition we used to define the campaign's purpose. To move from the green discourse—worn out and predictable—to a blue one—more honest, technical, rigorous, more Kendu.

Print Different. And when we say different, we mean: sustainable, ecological, exceptional, recycled & recyclable. In short: Kendu.