To create a unique alternative to Black Friday that doesn't compete on price, but on value and experience . Objectives: increased store traffic , local brand awareness in Ibiza, community engagement, and sales boost for specific product categories without compromising quality positioning.

Since 2023, Orange Days has evolved from "the local answer to Black Friday" into a brand and communication platform for Rampuixa. Three times a year— spring, summer, and autumn —the company offers special deals, launches new products, and, above all, cultivates its brand preference in Ibiza with a friendly, helpful, and thoughtful approach.

Orange Days transforms into a seasonal program with a clear narrative, codes, and rituals:

• In spring , we warm up: organizing projects, starting improvements and preparing outdoor spaces.

• In summer , we celebrate enjoying life at home: “What does summer taste like?” and the Televerano concept (your home, your resort, no queues or suitcases) with our own musical piece and highly memorable creativity.

• In autumn , we activated smart shopping: "Those who know, find", with pushes by category and a focus on advice.

The creative system is modular: “Orange” color and rhythm, direct headlines that translate promise into benefit (“better ventilation,” “outdoors ready,” “paint without drama”), and key visuals that shift categories without losing their identity. The July 2025 season reinforces this tone with an editorial discourse that transforms summer into a “freshly squeezed juice of discounts” and establishes Televerano as a local cultural insight.

Orange Days no longer competes with anything: it's in its own league . Rampuixa has carved out a niche for itself that shapes the year, drives traffic to stores and online channels, and reinforces its positioning as the choice for "those who know how to shop well." Customers look forward to the seasons, recognize the aesthetic, and understand the proposition: better products + better advice + better decisions . That's the program's true value.