Maestró was born from Benoit Demon's ambition: to bring the authenticity of French craft microbreweries to Barcelona and elevate it to a premium experience. At identty, we accepted the challenge of transforming a stainless steel production facility into a vibrant destination on Rambla Catalunya.

We weren't just looking for a logo; we built a visual system capable of supporting a complex business model that combines retail, restaurant, and in-house manufacturing. In the THINK phase, we decided that the brand shouldn't just "decorate" the space, but rather explain the process. We created an identity where every stroke embodies the product's culture: from the subtlety of Blanche to the character of Brune .

The rollout during the DESIGN and REACH phases brought the brand to every touchpoint. We designed a retail experience where industrial signage guides diners, packaging that transforms each bottle into a brand ambassador, and a digital performance strategy focused on real conversion. We didn't want likes; we wanted reservations and subscriptions to a community of "Masters."

Maestró is not just a restaurant logo; it is a living ecosystem that has shown that, when business strategy and creativity go hand in hand, craft beer ceases to be a niche and becomes a profitable and scalable asset.