We designed the identity of a brand that teaches people how to live better. Monsso was born with a clear mission: to bring emotional intelligence and science-based mindfulness to people who want to improve their psychological well-being. At identty, we developed a brand ecosystem that balances the emotional with the rational, the pedagogical with the visual, and the therapeutic with the relatable. The challenge was multiple: to create an identity consistent with its scientific basis (ABCT, University of Zaragoza), accessible to people without prior experience in mindfulness, and adaptable to multiple channels (web, app, retreats, training, social media). Brand strategy: clarity, rigor, and warmth. The project stems from a strategic redefinition of Monsso's positioning, which targets a growing segment: people with stress, anxiety, or a need for emotional self-regulation, but without a clinical diagnosis. It also targets high-performance professionals, families, and therapists looking for practical tools with academic backing. With a hybrid (online + in-person) offering and a subscription-based model, Monsso required a clear, distinctive, and versatile identity for its different business lines. Visual identity: modularity and intuitive simplicity We created a logo where the letters "M" and "N" are transformed into modules that refer to the idea of emotional construction, learning, and structure. This geometrization generates a visual play that appeals to intuition and personal transformation. The typographic choice (DM Sans and Roboto) responds to the need to convey modernity, neutrality, and legibility. The color system is based on the contrast between a warm yellow—energy and connection—and a blue-black that provides depth and professionalism.