For Kendu's Flowbox , we carried out two different work processes. On the one hand, the rebranding, materials, and narrative. On the other, the creation of a product positioning campaign within the Kendu product portfolio.

The retail world is saturated with stimuli, which is why Kendu wanted to demonstrate that movement within this universe is a competitive advantage. Flowbox needed to be repositioned as a strategic tool, rather than just a display medium. And it had to be shown that it can transform static images into a visual experience that captures attention, evokes emotion, and drives purchases. The goal: to speak to decision-makers (CMOs, Heads of Retail, Visual Merchandisers) with a concept that combined inspiration and results.

The question we asked ourselves was, how do we transform a technological proposition into a desired brand and, at the same time, a commercial demand? We quickly realized that simply creating a checklist of commercial advantages wasn't enough; we needed to shift the mindset of the point of sale. We had to move from displaying products to telling stories. And we had to do it with simple, elegant, and universal language.