Summer has its own language that we all understand: travel, open roads, and the desire to return refreshed. Autodaz's starting point was to transform this cultural moment into a useful and memorable story. Which translates to: if we return refreshed, so do the car parts. The challenge was to translate a simple idea into a narrative capable of standing out in an environment saturated with purely promotional messages.

The first phase defined the problem in its correct terms. It wasn't enough to simply remind people to "check your car." It needed an emotional and visual angle that connected with the season and, at the same time, prompted action. From this came the concept "On vacation, we all want to come back refreshed. Even your car parts.", which makes replacement parts the stars of a dream vacation. Parts that "travel" to the beach, the mountains, or Paris, to remind us that if we don't replace them, they'll take matters into their own hands.

The objectives were clear:

Generate traffic and sales of body parts and accessories before getaways.

To reinforce Autodaz as the fast and reliable solution for your car parts.

The proposal was structured as a multi-channel campaign: social media, website, billboards, flyers, banners, email campaigns, and Spotify. It featured a visual narrative created with artificial intelligence that blended everyday humor with clear messages to make the idea of renewal tangible.