We participated in a competition organized by Mango for the design and conceptualization of its new store. The concept of the space had to focus on the brand's origins, the Mediterranean culture. Without forgetting the integration of technology to facilitate the presentation and sale of products. We wanted to create an environment that conveys the sensation of being surrounded by nature, in a warm and harmonious setting, with the premise of living a great experience and an intimate journey. A space with its own meaning and dialogue, with a Mediterranean essence; spontaneous, calm, improvised, versatile, fresh, and that highlights the personality that characterizes the brand. Mango set several challenging objectives for the project: to enhance the product, generate a positive impact on the customer, achieve cost-effectiveness per square meter, be able to create an inspiring space for the customer, and generate a shopping experience while improving efficiency. All of this under the premise of a sustainable design that would help enhance communication and allow for comprehensive technological integration, capable of generating a true omnichannel experience. Ultimately, the work we developed sought to present Mango with a much more organic approach. To achieve this, we created modular spaces, playing with the materiality of the elements, complemented by VR technology, digital screens, virtual fitting rooms, and more.