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Where is Rampuixa?

More than 70 years entering the homes of Ibiza.

THE CHALLENGE .

Rampuixa is synonymous with building materials in Ibiza. For over 70 years, it has been the trusted supplier for industry professionals. However, the shift in business in recent years towards a model that also caters to individual customers presented a clear challenge: how to reposition such a well-established brand among professionals to make it relevant and recognizable to the general public as well?


The paradox was clear. After decades as part of the island's fabric, there were still many people who couldn't locate Rampuixa on a map. And we're not just talking about geography: we're talking about brand awareness. About presence in the consumer's mind.


Our work consisted of diagnosing this void, redefining the narrative, and building a campaign that would make the invisible visible. We started with a question as direct as it is powerful: "Where is Rampuixa?" to activate collective memory and remind everyone that, although it's not always apparent, Rampuixa has been a part of the island's homes for over 70 years. Tile by tile. Doorknob by doorknob. House by house.


To reposition Rampuixa with the general public, we launched a campaign based on a direct question: Where is Rampuixa? We engaged local media and social networks to remind people that, although many still can't place us, Rampuixa has been present in Ibiza homes for over 70 years, through every tile, doorknob, and tap. It's a way of connecting past and present to open new doors to the future.

A campaign designed to update brand perception and drive in-store traffic. Because if you've spent your whole life in Ibiza's homes, it's only natural that people know where to find you.

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