How do you stand out on Black Friday when your "natural state" is having an 80% discount all year round?

Autodaz already offers aggressive pricing 365 days a year. Joining the hype surrounding "exclusive" offers and artificial urgency would have been pointless. The challenge wasn't lowering prices, but gaining visibility amidst the barrage of offers.

We needed to take advantage of the peak search volume at that time to reinforce our message: we are the logical and competitive choice always, not just in November.

Faced with the noise of fleeting sales, we opted for radical truth wrapped in irony. The campaign concept was: Humans do things that make no sense . We live in cities to escape them, we work to rest, and on top of that, we wait for Black Friday to buy something that was already discounted back in March. To highlight this contradiction, we chose the only spokesperson untouched by marketing and modern stress: our natural ancestor.

We brought to life the "Ape", a hyperrealistic character generated using AI technology that acts as a mirror of our inconsistencies.

Through disruptive visuals, the protagonist dismantles Black Friday with compelling logic: waiting for a specific date is a step backward when you have the same prices all year round. A powerful visual display for a message that reinforces the brand's enduring value proposition.

Beyond its visual impact, this project marks a milestone in our methodology. Thanks to generative AI, we have learned to break down technical barriers and materialize complex ideas, allowing creativity to know no bounds.