Redesign your business model to grow meaningfully .

We rethink or design viable, sustainable, and scalable business models from scratch. We analyze the value proposition, revenue sources, cost structure, channels, customer segments, and key resources. Our approach combines agile methodologies such as the Business Model Canvas with proprietary tools to help you define a business architecture that works today and is ready to evolve tomorrow.

We work with you to identify emerging opportunities, explore new areas of value, and translate your business strategy into a coherent brand experience. Ideal for startups needing to validate their model and also for established brands needing to evolve toward a more competitive proposition.

Define what makes you unique and why it matters to the world .

A brand without a clear value proposition lacks direction. At identty, we help you define or redefine what you offer, to whom, why it's relevant, and how you differentiate yourself. The value proposition is the linchpin that connects what you do and what people need, and we translate it into a simple, compelling, and powerful narrative that can be activated across all touchpoints.

This service is essential for brands undergoing change, launch, or expansion. The result is not just a phrase, but a strategic compass for aligning product, communication, and experience.

Measure, understand and optimize the health of your brand .

We conduct in-depth brand diagnostics, measuring factors such as awareness, relevance, differentiation, consistency, and emotional connection. We combine quantitative and qualitative techniques, competitive landscape analysis, and active social media listening to obtain a clear picture of your brand's current status.

Based on this analysis, we deliver an actionable report with opportunities for improvement, strategic recommendations, and actionable lines of action to elevate your brand in the medium and long term.
take your brand forward in the medium and long term.

Turning ideas into presentations that win over .

We design sales presentations and pitch decks that not only communicate, but also convince. We structure your proposal based on storytelling, visual impact, and strategic clarity to help you attract investment, close deals, or generate new opportunities.

We craft content based on the essence of your brand and adapt the tone and format to the type of audience (investors, partners, clients, etc.). This service is ideal for startups seeking funding or for brands that need consistent sales tools.

Expert support to make better decisions .

We provide an external perspective, method, and approach to help you make strategic decisions in complex situations. We support you through transformation processes, defining new lines of business, decisions regarding growth or internationalization, mergers, acquisitions, or restructuring.

Our consulting isn't generic: we adapt each process to your company's real-world context and work as a long-term strategic partner.

Design roadmaps that guide your evolution .

We develop customized strategies for your brand, project, or product. We analyze the context, define clear objectives, establish strategic guidelines, and build detailed action plans. Our methodology combines business acumen, brand awareness, and marketing planning to turn strategy into real impact.

This strategy doesn't just remain on paper: we give you the tools to execute, measure, and adapt it over time.

Detect opportunities and activate them meaningfully .

We design innovation processes that are people-centered and aligned with the business. From ideation workshops to solution prototyping, we help you identify relevant insights, explore new ideas, and activate innovative value propositions.

This service is key for companies that need to rethink their offerings, explore new audiences, or develop products and services adapted to changing times.

Strategic boost for start-up brands .

We accelerate projects from the ground up, helping entrepreneurs and new businesses define their proposal, brand strategy, pitch, and storytelling. We combine all THINK services in an integrated and flexible way, adapting to the time and needs of each project.

With Startlab, you launch your brand with clarity, differentiation, and focus. Ready to compete from day one.